What’s on tap?
Since it’s Labor Day weekend, we thought we’d talk about America’s favorite adult beverage.
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The most popular beer in every state
To identify America’s most popular beers, Innerbody Research analyzed Google Trends search data across all 50 states and Washington, D.C. over a 12-month span. The end result was a set of search interest index scores awarded to each individual beer and a search interest index score awarded to each state. In doing so, we established our rankings of the favorite prominent beers nationally and by state as well as the states with the greatest love of beer.
You can find the full study here.

Wisconsin is still America’s beer capital. For the second consecutive year, the Badger State tops the rankings.
Here’s the full ranking, including each state’s relative search interest score:
- Wisconsin 98.53
- Wyoming 86.54
- Kansas 82.4
- Nebraska 81.77
- Iowa 76.37
- New Hampshire 74.25
- Pennsylvania 72.92
- North Dakota 71.75
- South Dakota 70.54
- Missouri 67.79
- Nevada 66.37
- Illinois 66.12
- Colorado 61.96
- West Virginia 61.1
- Michigan 60.45
- Montana 58.46
- Minnesota 57.5
- Ohio 55.24
- Maine 54.85
- Indiana 51.31
- Arizona 50.94
- Oklahoma 49.93
- South Carolina 49.42
- Florida 49.26
- Delaware 47.94
- Vermont 47.86
- Kentucky 46.93
- Idaho 46.41
- Arkansas 44.79
- Tennessee 43.25
- Massachusetts 43.17
- Alabama 42.73
- Texas 39.27
- New Jersey 39.14
- Connecticut 37.34
- New York 37.13
- District of Columbia 36.12
- New Mexico 35.99
- Louisiana 34.31
- North Carolina 32.11
- Rhode Island 29.72
- Hawaii 28.53
- Oregon 28
- Maryland 26.93
- Virginia 26.69
- California 26.19
- Mississippi 26.16
- Washington 25.2
- Georgia 18.56
- Utah 15.41
- Alaska 4.41
Most popular beers rank:
- Michelob Ultra
- Bud Light
- Stella Artois
- Budweiser
- Guinness
- Coors Light
- Busch Light
- Miller Lite
- Blue Moon Belgian White
- Corona
- Yuengling
- Heineken
- Michelob AmberBock
- Kona Big Wave
- Rolling Rock
- Pabst Blue Ribbon
- Miller High Life
- Peroni
- Pacifico
- Busch
- Dos Equis
- Coors
- Fat Tire
- Rainier Beer
- Natural Light
- Negra Modelo
Record-low consumption
The percentage of U.S. adults who say they consume alcohol has fallen to 54%, the lowest by one percentage point in Gallup’s nearly 90-year trend. This coincides with a growing belief among Americans that moderate alcohol consumption is bad for one’s health, now the majority view for the first time.
Gallup has tracked Americans’ drinking behavior since 1939 and their views of the health implications of moderate drinking since 2001. The latest results are from Gallup’s annual Consumption Habits survey, conducted July 7-21.
From 1997 to 2023, at least 60% of Americans reported drinking alcohol. The figure rose to 62% in 2023 and fell to 58% in 2024, before reaching 54% today. Prior to the most recent poll, the rate has been under 60% fewer than 10 times, including 58% in the initial 1939 poll and a one-time low of 55% recorded in 1958. The highs of 68% to 71% were all recorded between 1974 and 1981.
According to the Brewers Association, 2025 beer sales were down 5.7% and craft beer sales were down 3.8%.
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1776-2026
George Washington fought the British for independence and Congress for beer.
One of George Washington’s first acts as commander of the Continental Army was to proclaim that every one of his troops would receive a quart of beer with his daily rations.
As the Revolutionary War progressed, however, supplies of beer dwindled. And an irate Washington had to do battle with another opponent – the Continental Congress – in order to have his troops’ rations restored.
Perhaps Washington’s interest in beer had something to do with the fact that he was an accomplished brewmaster himself. The father of our country maintained a private brewery at Mount Vernon. His handwritten recipe for beer was said by his peers to be superb. The journal and recipe are digitized and viewable online and are kept in the New York Public Library’s Manuscripts and Archives Division.
You can learn more about Washington’s recipe at the Smithsonian here.

Encouraging responsible consumption
The Beer Institute’s advice:
We believe “low and slow” is good advice for consumers. This means opting for alcohol beverages with lower alcohol by volume and consuming those drinks over time. This supports moderation and aligns with broader public health goals to reduce harmful alcohol consumption worldwide by 2030.
The Beer Institute’s core drinking principles, which we established with our membership, support this thinking and drive our work today:
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- Consume alcohol beverages in moderation.
- Understand and keep track of how much alcohol you are consuming.
- Don’t consume alcohol beverages on an empty stomach.
- Discuss any concerns about alcohol beverage consumption with your healthcare provider.
Sources: Gallup, Innerbody Research, Brewers Association, Beer Institute