Disney wants to create a digital centerpiece on your smartphone where you can buy Disneyland tickets, book a Disney cruise, watch “Disneyland Handcrafted,” reserve a seat for “Toy Story 5” and play Disneyland Game Rush, according to a new report.
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The Walt Disney Company is exploring a super app for All Things Disney that would combine individual mobile apps for theme parks, movies, streaming services, cruises, hotels, video games and shopping under a unified digital umbrella, according to Bloomberg.
“The new app would marry Disney+ with mobile platforms such as the Disneyland Resort and Disney Cruise Line Navigator apps into what’s internally being described as a super app,” according to Bloomberg.
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A super app with Disney+ as the digital centerpiece has been the focus of internal Disney presentations, but the blue-sky concept remains in the early stages of development, according to Bloomberg.
Disney has flirted with an all-encompassing super app concept in the past.
Former Disney CEO Bob Chapek championed a never-realized Amazon-style “Disney Prime” membership program that would have combined advertising-free Disney+ streaming access, theme park discounts and exclusive merchandise in a premium subscription service.
The DisneyLife app in the United Kingdom bundled together Disney movies, TV shows, books and music for a monthly fee from 2015 to 2020.
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Disney fans already use a single email address that connects all their accounts for the Disneyland app, Magic Key annual passes, Disney Cruise Line, Disney+ streaming service, D23 fan club and even the private Club 33, according to Laughing Place’s Tony Betti.
“From a consumer standpoint, having everything in the single Disney+ platform wouldn’t be that far of a stretch for those already familiar with Disney mobile apps,” Betti wrote. “They’re all connected anyway, though currently through multiple app platforms.”
The latest Disney super app concept feels like a solution in search of a problem that nobody wants or needs, according to the Disney Tourist Blog’s Tom Bricker.
“I don’t think the contemporary Walt Disney Company has the vision, ambition or expertise — much less the patience — to create an actual super app,” Bricker wrote. “I’m guessing this super app is actually more of a synergy play. Instead of replacing any other apps, it’s an addition to all of them, acting as a centralized hub that ends up launching them.”
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