{"id":10246,"date":"2026-05-28T18:31:57","date_gmt":"2026-05-28T18:31:57","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=10246"},"modified":"2026-05-28T18:31:57","modified_gmt":"2026-05-28T18:31:57","slug":"some-brands-say-their-jeans-are-eco-friendly-heres-how-to-find-a-pair-thats-actually-sustainable","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=10246","title":{"rendered":"Some brands say their jeans are eco-friendly. Here\u2019s how to find a pair that\u2019s actually sustainable"},"content":{"rendered":"

By KIKI SIDERIS<\/strong><\/p>\n

NEW YORK (AP) \u2014 Your favorite pair of jeans may have traveled around the world through cotton farms, dye houses, wash facilities and factories before ending up in your closet. The denim may have never been worn but it is stonewashed, sanded, chemically faded or laser-treated to look like it.<\/p>

Read more Treasury Department confirms it has taken limited steps toward a $250 bill featuring Donald Trump<\/a><\/p>\n

Those processes can require significant amounts of water, energy and chemicals \u2014 part of the reason denim has become a growing target for sustainability efforts across the fashion industry, which is among the world\u2019s biggest producers of greenhouse gas emissions.<\/p>\n

Brands are responding to wider awareness by marketing their jeans as \u201csustainable,\u201d touting regenerative cotton, recycled fibers and low-water manufacturing techniques. But figuring out if that\u2019s true is far more complicated. For one, sustainability is difficult to define \u2014 and there isn\u2019t a universal set of standards.<\/p>\n

Last week, Chinese fast-fashion giant Shein acquired Everlane, a brand known for transparency and sustainability efforts, highlighting broader tensions over scale and affordability. Improvements in sustainable processes typically cost more, making it difficult for companies with fast production cycles and low prices to adopt them widely. Consumers are left to navigate a complicated web of tradeoffs involving farming practices, chemical processes, labor ethics and a wide range of prices.<\/p>\n

Experts say people can find sustainable denim by learning how jeans are actually made.<\/p>\n