{"id":11376,"date":"2026-06-01T17:31:59","date_gmt":"2026-06-01T17:31:59","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=11376"},"modified":"2026-06-01T17:31:59","modified_gmt":"2026-06-01T17:31:59","slug":"mexican-designer-blends-soccer-and-pre-hispanic-culture-ahead-of-the-world-cup","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=11376","title":{"rendered":"Mexican designer blends soccer and pre-Hispanic culture ahead of the World Cup"},"content":{"rendered":"

By MAR\u00cdA TERESA HERN\u00c1NDEZ<\/strong><\/p>\n

MEXICO CITY (AP) \u2014 It\u2019s no coincidence that Hugo Rosas\u2019 jersey designs ahead of the World Cup resemble some of Mexico\u2019s most iconic decorations. His work fuses soccer and Mexican identity to showcase his country\u2019s culture beyond its borders.<\/p>

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His latest collection is called \u201cCalados del Alma\u201d or \u201cCutouts of the Soul.\u201d It draws inspiration from ancient Mexican beliefs and papel picado, the delicate cut-paper ornaments commonly used during local celebrations and holidays.<\/p>\n

\u201cWe try to create concepts that resonate with us and convey traditions that make Mexicans feel proud,\u201d said Rosas, who has run a workshop with his brother Andr\u00e9s near Mexico City since 2022. \u201cThe country\u2019s best is reflected in papel picado, colors and town celebrations.\u201d<\/p>\n

The first jersey sketched by the brothers portrayed Quetzalcoatl, the feathered serpent deity revered by several pre-Hispanic civilizations. That garment remains Andr\u00e9s\u2019 favorite to date.<\/p>\n

\u201cQuetzalcoatl represents a balance that sees the world as a system, not as something extractive that human beings can simply benefit from,\u201d said Andr\u00e9s, who oversees the brand\u2019s marketing. \u201cI connect with that pre-Hispanic worldview, which is why most of our products are deeply rooted in that vision.\u201d<\/p>\n

Ancient beliefs, modern jerseys<\/h4>\n

Hugo\u2019s World Cup collection builds on an earlier set of designs he called \u201cOfrenda Viva,\u201d or \u201cLive Offering.\u201d<\/p>\n

Its aesthetics and concept are rooted in Mexico\u2019s Day the Dead \u2014 that the living remember and honor their dearly departed with celebration instead of sorrow.<\/p>

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\u201cIt\u2019s a garment resembling papel picado so that a person can offer their actions, thoughts and passions as an homage to those who are already gone,\u201d Rosas said.<\/p>\n

The jerseys are made of polyester so the fabric can be cut like papel picado without becoming vulnerable to tears or rips. Rosas and his team once experimented with natural fibers, but the material could not withstand the weight and structure required after production.<\/p>\n

Designing each jersey can take up to three weeks, while sewing and cutting requires between eight and 10 hours of work.<\/p>

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Rosas\u2019 first step is deciding the symbols he wishes to depict. He then determines the size and shape of each figure so the stitching aligns with his vision. Once a design is ready, the team\u2019s seamstresses patiently cut and sew each piece of clothing.<\/p>

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A modern armor<\/h4>\n

The Rosas brothers operate on a modest scale and are proud of that approach. They value the care and time devoted to each jersey, keeping the process as artisanal as possible.<\/p>\n