{"id":16745,"date":"2026-06-21T13:31:51","date_gmt":"2026-06-21T13:31:51","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=16745"},"modified":"2026-06-21T13:31:51","modified_gmt":"2026-06-21T13:31:51","slug":"pai-family-patriarch-celebrates-generations-involved-in-surf-shop-business-surf-city-community","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=16745","title":{"rendered":"Pai family patriarch celebrates generations involved in surf shop business, Surf City community"},"content":{"rendered":"<div><p>The philosophy behind the iconic Huntington Surf &amp; Sport: It\u2019s all about \u201cohana,\u201d the Hawaiian word for family.<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=16740\">Retired Chino Hills firefighter welcomes Father\u2019s Day, 7 months after surviving a stroke<\/a><\/p>\n<p>Family helped the seeds of the business grow, an act of faith Aaron Pai\u2019s parents had in their surfer son who dreamed of owning a Huntington Beach retail surf shop.<\/p>\n<p>And now, 50 years later, Pai is a father and grandfather, the patriarch of a family with three generations involved in the business and a surfing tribe \u201419 family members strong \u2014 with deep roots in and out of the water in Surf City.<\/p>\n<p>And of course, like many surfing dads this Father\u2019s Day, Pai will be found today riding waves alongside his kids and grandkids, celebrating family at the beach.<\/p>\n<p>Pai draws inspiration from his grandmother, Mung Yee Choi, who owned a furniture store and apartment buildings in Oahu, Hawaii, where he was born and later spent his summers. More important than her business savvy, Pai said, was her \u201caloha spirit,\u201d the way she welcomed everyone into her home, cooking meals and making sure everyone had a place at the table.<\/p>\n<p>\u201cShe was super cool and super nice,\u201d said Pai, whose parents moved to Southern California when he was a year old. \u201cAlways giving from the heart.\u201d<\/p>\n<p>While it wasn\u2019t the warm waters of Hawaii, Pai found his love for the ocean \u2014 and the surf \u2014 on the north side of the Huntington Beach Pier when he was 12.<\/p>\n<p>\u201cIt was the start of a lifelong love affair with surfing,\u201d said Pai, now 71.<\/p> <div>\n<\/div>\n<div><ul><div><div><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Huntington Surf &amp; Sport owner Aaron Pai bought the surf...\" class=\"wp-image-16742\" height=\"683\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fc9958f7d49bb25ef21d1c150fa2106b-1024x683.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fc9958f7d49bb25ef21d1c150fa2106b-1024x683.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fc9958f7d49bb25ef21d1c150fa2106b-300x200.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fc9958f7d49bb25ef21d1c150fa2106b-768x512.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fc9958f7d49bb25ef21d1c150fa2106b.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Huntington Surf &amp; Sport owner Aaron Pai bought the surf shop nearly 50 years ago so he could enjoy the surf lifestyle, which he now passes on to his children and grandchildren. (Photo courtesy of Pai)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Huntington Surf &amp; Sport owner Aaron Pai bought the surf...\" class=\"wp-image-16743\" height=\"1024\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-527x1024.webp\" width=\"527\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-527x1024.webp 527w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-154x300.webp 154w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-768x1491.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-791x1536.webp 791w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a-1055x2048.webp 1055w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/fe1fdf8c384d52626b85f8b75a5c767a.webp 1083w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n<div>Huntington Surf &amp; Sport owner Aaron Pai bought the surf shop nearly 50 years ago so he could enjoy the surf lifestyle, which he now passes on to his children and grandchildren. (Photo courtesy of Pai)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The Pai family. (Photo courtesy of Aaron Pai)\" class=\"wp-image-16744\" height=\"576\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c-1024x576.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c-1024x576.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c-300x169.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c-768x432.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c-1536x864.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/06\/6f103966bf742ff755054264e281d13c.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>The Pai family. (Photo courtesy of Aaron Pai)\n<\/div><\/div><\/li><\/div><\/div><\/ul><div><div>Huntington Surf &amp; Sport owner Aaron Pai bought the surf shop nearly 50 years ago so he could enjoy the surf lifestyle, which he now passes on to his children and grandchildren. (Photo courtesy of Pai)\n<\/div><span>Expand<\/span><\/div><\/div>\n<p>During a fateful surf session in 1978, Pai said a guy paddled up to him out in the water and asked if the 23-year-old wanted to work in a surf shop, the newly opened Huntington Surf &amp; Sport at Pacific Coast Highway and 15th Street.<\/p>\n<p>Pai had graduated from Cal State Long Beach with a degree in business management, but was torn about getting a job away from the ocean. So working retail in a surf shop seemed like a perfect fit.<\/p>\n<p>Pai would become the shop\u2019s first employee, making a whopping $1.65 an hour to sell surf wax, T-shirts and rent out bodyboards. Most importantly, he said, it allowed him to live the surfing lifestyle, making just enough money to fill his gas tank for surf trips down to San Diego and beyond.<\/p>\n<p>It was the late 1970s and surfing was at a turning point. The United States Surfing Championships would bring the top surfers to the Huntington Beach Pier, and with them a new energy around the counterculture sport.<\/p> <div>\n<\/div>\n<p>Clothing companies such as OP and Lightning Bolt were popping up to cater to the growing surf population.<\/p>\n<p>\u201cIt was just getting started, surfing as a sport and surfing as an industry,\u201d Pai said.<\/p>\n<p>About a year into his new gig, in 1979, the owners were having disagreements and made an offer to Pai: $60,000 and the shop is yours.<\/p>\n<p>Pai asked his parents \u2014 his mom, Marion, a teacher, and his father, Jack, a structural engineer \u2014 for a loan. It was no easy ask, Pai saying he had never approached his folks, both raised during the Depression, for more than $20.<\/p>\n<p>\u201cIt meant the world to me,\u201d Pai said. \u201cTo lend me $60,000 back then was incredible. I didn\u2019t want to let them down. I was scared to take that money.\u201d<\/p>\n<p>His father wondered if there was any money to be made in surfing. Pai saw how the industry was exploding, how brands such as Maui and Son, Gotcha and Quiksilver were flying off the shelves, inventory gone after the weekend.<\/p>\n<p>He was able to repay the loan within a year.<\/p>\n<p>\u201cI was stoked to be able to take my love of surfing and build it into the walls and foundation,\u201d he said. \u201cI poured my love into that store.\u201d<\/p>\n<p>To Pai, owning and working in the surf shop never felt like work.<\/p>\n<p>\u201cEverybody just got to know everybody,\u201d he said. \u201cThe surfers, the surf industry, it\u2019s like a tribe \u2014 and still is to this day.\u201d<\/p>\n<p>Bob Hurley, today an icon in the surf apparel industry, remembers starting out as a surfboard shaper four decades ago in Huntington Beach, Pai giving him his first big break.<\/p>\n<p>Pai put in an order for eight Hurley surfboards for $300 each, far more than the going rate, and wrote a check for $2,400 to fund the shaper\u2019s project.<\/p>\n<p>\u201cHe encouraged us to make the most beautiful surfboards, design a label, create a brand, deliver them when finished,\u201d said Hurley, who went on to become one of the most recognizable names in surf apparel. \u201cNo strings attached.\u201d<\/p>\n<p>The main shop moved to Main Street and Pacific Coast Highway in 1990, across from the famed Huntington Beach Pier, an area often called the Times Square of Surfing. There are two more HSS shops, one that carries mostly Billabong apparel at Walnut and Main streets, and another farther away on Pacific Coast Highway.<\/p>\n<p>Pai early on also opened Java Point Coffee to be a community gathering spot for surfers to talk about their sessions and the coming forecasts, or to just hang out \u2014 a \u201chidden gem\u201d set within the shop.<\/p>\n<p>He never wanted to be the biggest surf shop; more important was to be the best, he said.<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=16726\">Cup drivers get first look at Coronado\u2019s NASCAR track: \u2018The risk versus reward here is off the charts\u2019<\/a><\/p>\n<p>It\u2019s a lesson he\u2019s taught his four children, Lindsay, Trevor, Taylor and Ashlyn, all of whom grew up learning the family business, going with their dad as kids to the Rose Bowl swap meet to buy decor for the shops, greeting customers, learning the ins and outs of the retail business.<\/p>\n<p>Today the four siblings are leading the family business into the future, bringing a \u201cnew, youthful energy,\u201d Pai said.<\/p>\n<p>Pai\u2019s wife, Sher, is a women\u2019s ministry leader who is a \u201cnot-so-silent\u201d partner helping to steer the ship behind the scenes, Pai said. Taylor Pai is now the CEO and Trevor Pai the CFO of the business. Ashlyn Pai is the company\u2019s creative director and Lindsay Pai Stopnik runs the coffee shop, employing daughters Izzy, 14, and Goldy, 12, making it three generations of Pais running the day-to-day operations of Huntington Surf &amp; Sport.<\/p>\n<p>Taylor Pai remembers sitting down with his father back in 2012, when he was also about 23, to have a chat about his future with the company.<\/p>\n<p>\u201cI loved what my father created; it\u2019s always what I wanted and wanted for my kids,\u201d Taylor Pai said of being part of the family business. \u201cKeep the surf wax stocked and cherish the sport of surfing, the greatest sport of all.\u201d<\/p>\n<p>Pai Stopnik started training in the coffee shop at age 15 with Lee Gatlin, the longtime general manager for nearly 30 years, who is more like family than an employee.<\/p>\n<p>\u201cI like the community and being around family, the customers,\u201d Pai Stopnik said. \u201cI love working behind the counter and meeting people, and the relationships. I feel like it\u2019s an overall family, community spirit kind of thing.\u201d<\/p>\n<p>The biggest lesson she\u2019s learned from her dad: Work hard and have a good work ethic, try your best and connect with people.<\/p>\n<p>\u201cI think it\u2019s what makes Huntington Surf &amp; Sport what it is and sets it apart,\u201d she said. \u201cI think that at the end of the day, it\u2019s really about having fun. If you\u2019re having fun, it doesn\u2019t feel like work.\u201d<\/p>\n<p>Her daughter and Pai\u2019s granddaughter, Izzy, said her favorite part is waking up early and seeing all the regular customers coming in and catching up with them about their day.<\/p>\n<p>Another lesson Pai teaches his kids about the family business: You can\u2019t buy authenticity.<\/p>\n<p>\u201cWhat we have taught our children, what they\u2019ve passed down to their children, is to be real and genuine,\u201d he said. \u201cThey all have those character traits. They don\u2019t put themselves first; they always put others first. It\u2019s a beautiful trait to see, in my children and grandkids, the character they have.\u201d<\/p>\n<p>Grandma Choi\u2019s \u201caloha spirit\u201d has been passed down through the following generations and passed on through the community, Pai said.\u00a0 When Pai talks about \u201cohana,\u201d he speaks beyond his kids and grandkids, but also about the greater surfing ohana, the wave-riding family who have a shared love and passion for the ocean.<\/p>\n<p>\u201cWe share that aloha spirit with every guest who comes through our doors,\u201d Pai said.<\/p>\n<p>Pai is also the father of the Surfers\u2019 Hall of Fame, a place where, for the past 29 years, the world\u2019s best athletes, innovators, industry leaders and community greats have put their hands and feet in cement and signed their names, a chance to be recognized for advancing the sport and surfing culture.<\/p>\n<p>\u201cThat\u2019s our way of thanking the sport of surfing, thanking our community,\u201d Pai said. \u201cWe want to be a light in this community, in the sport of surfing, any way we can.\u201d<\/p>\n<p>Behind the scenes, Pai and his family business help in ways others in the community may not know, sponsoring the Fourth of July parade, helping to make and sell merchandise that supports the HB Boardriders Club and donating to the local lifeguards.<\/p>\n<p>Last year, Pai was honored by the Friends of the HB City Junior Guards with a plaque that reads: \u201cYour kindness has made a lasting impact, not only on our program but also on the lives of the countless children you\u2019ve inspired. You will always be remembered as a true treasure to our community.\u201d<\/p>\n<p>Over the years, the family has hosted several massive ocean memorials drawing thousands of mourners, for everyone from Surfline founder Sean Collins to surfing pastor Sumo Sato, surf shop owner and announcer Rick \u201cRockin\u2019 Fig\u201d Fignetti to, just last year, a young Huntington Beach surfer, Kolby Aipa.<\/p>\n<p>\u201cFrom the Surfers\u2019 Hall of Fame, to the HB Boardriders, to every memorial paddle out at the pier, Aaron, Sher, their kids and their grandkids carry on their tradition of aloha on a daily basis,\u201d Hurley said. \u201cThen, there\u2019s the community ohana, the surfing community that the Pai family helps gather in times of celebration, and times of mourning, to celebrate their own.\u201d<\/p>\n<p>It all comes from their hearts, Pai said, the desire to do good things for other businesses and the community, to help out in any way they can.<\/p>\n<p>His dream, Pai said, is that all his children and grandchildren \u2014 there is also Murphy, 8, Zowie 8, Sid, 9, Jones, 10, Toby, 10, Finn, 12, Rooney, 12, and Rosie ,15, \u2014 will be a part of the family\u2019s legacy in Huntington Beach that started with his dream of owning a surf shop.<\/p>\n<p>\u201cThat would be my dream, they would be able to live the surfing lifestyle,\u201d Pai said. \u201cThe Pai family all share a love for the ocean; we are all a surfing family.\u201d<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=16724\">Layne Riggs wins Craftsman Trucks series race, kicking off NASCAR\u2019s San Diego Weekend in Coronado<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aaron Pai bought Huntington Surf and Sport nearly 50 years ago, and has created a legacy of &#8220;aloha&#8221; with his own growing family, and the surfing &#8220;ohana&#8221; across Huntington Beach and the world. <\/p>\n","protected":false},"author":1,"featured_media":16741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,2],"tags":[],"class_list":["post-16745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-based-on-facts-either-observed-and-verified-directly-by-the-reporter-or-reported-and-verified-from-knowledgeable-sources","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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