{"id":5058,"date":"2026-05-12T16:15:04","date_gmt":"2026-05-12T16:15:04","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=5058"},"modified":"2026-05-12T16:15:04","modified_gmt":"2026-05-12T16:15:04","slug":"amazon-looks-to-redefine-a-need-for-speed-with-30-minute-deliveries-2","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=5058","title":{"rendered":"Amazon looks to redefine a need for speed with 30-minute deliveries"},"content":{"rendered":"

By ANNE D\u2019INNOCENZIO, AP Retail Writer<\/strong><\/p>\n

NEW YORK (AP) \u2014 More than 20 years after it redefined fast shipping, Amazon is preparing to raise the bar on consumer expectations again by offering to fulfill customers\u2019 most urgent product needs in a half-hour or less for an extra fee.<\/p>

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The company, which revolutionized online shopping in 2005 with two-day deliveries for Prime members, is rapidly opening small order-processing hubs in dozens of U.S. and foreign cities to cater to shoppers who can\u2019t or don\u2019t want to wait for cough medicine to relieve flu symptoms or tomatoes for tonight\u2019s dinner salad.<\/p>\n

The ultrafast service, called Amazon Now, first launched in India last June. Amazon says 30-minute deliveries now are also available in urban areas of Brazil, Mexico, Japan, the United Arab Emirates, the United Kingdom and the United States.<\/p>\n

The mini-warehouses devoted to Amazon Now are about the size of a CVS drugstore. They stock about 3,500 products for expedited delivery, including beer, diapers, pet food, meat, nonprescription medications, playing cards and cellphone charging cables.<\/p>\n

\u201cWe know that customers love speed and always have,\u201d Beryl Tomay, Amazon\u2019s head of transportation, told The Associated Press on Monday. \u201cWhat we see customers doing, when we offer faster speeds, are they purchase more from Amazon. And Amazon becomes more top of mind for that or other types of items as well.\u201d<\/p>\n

In the U.S., the company first tested Amazon Now in Seattle, the home of its headquarters, and in Philadelphia. Most residents of Atlanta and the Dallas-Fort Worth area now have access as well. The service also is live or expected to land by year-end in Houston, Denver, Minneapolis, New York, Phoenix, Oklahoma City, Orlando, Florida, and dozens of other cities, Amazon said.<\/p>\n

The service charges for Amazon Now start at $3.99 for Prime members, who pay an annual fee of $139, and $13.99 for non-members. A $1.99 small basket fee applies to orders under $15, Amazon said.<\/p>

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The company\u2019s bet on a need for speed also comes as some consumers are rebelling against rushed deliveries as they weigh the potential impact on the environment and the workers tasked with preparing orders at a rapid rate.<\/p>\n