{"id":6791,"date":"2026-05-15T21:31:52","date_gmt":"2026-05-15T21:31:52","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=6791"},"modified":"2026-05-15T21:31:52","modified_gmt":"2026-05-15T21:31:52","slug":"kars4kids-ditty-banned-from-california-airwaves-for-deception","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=6791","title":{"rendered":"Kars4Kids ditty banned from California airwaves for deception"},"content":{"rendered":"<div>\n<p>The earworm \u201cKars4Kids\u201d jingle has been banned from California\u2019s airwaves by an Orange County judge who ruled it could mislead listeners into believing donations were going to underprivileged children in the state.<\/p>\n<p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=6789\">Scientists find climate change is reducing oxygen in rivers worldwide<\/a><\/p>\n<p>Superior Court Judge Gassia Apkarian found the donations actually fuel an organization in New Jersey that spent the money on matchmaking services for young Jews and trips to Israel for 17- and 18-year-olds.<\/p>\n<p>Apkarian ruled the radio and TV commercials violate California\u2019s False Advertising law, and gave the company 30 days to take the joke-inspiring ditty off the air.<\/p>\n<p>\u201cThe \u201cKars4Kids\u201d name, when coupled with an advertisement that \u2018does not mention anything\u2019 about its specific mission \u2026 is likely to deceive the public,\u201d Apkarian said in her May 8 ruling. She said the ad improperly made it appear that kids were the beneficiaries in order to elicit emotional responses and make it financially successful.<\/p>\n<p>The television commercial depicts young children pretending to play Pepto-Bismol-colored instruments and singing the catchy jingle: \u201c1-877-Kars4Kids, K-A-R-S Kars for Kids, 1-877-Kars4Kids, donate your car today.\u201d<\/p>\n<p>Said the judge: \u201cThe name \u2018Kars4Kids,\u2019 the 8-10-year-old actors in the advertisement, and the repetitive jingle all serve to reinforce the belief that donations are used exclusively for the benefit of children.\u201d<\/p>\n<p>Apkarian noted the people helped by the donations are actually young adults.<\/p>\n<p>The 30-second ditty, though memorable, has elicited Saturday Night Live skits as well as the ire of listeners who find it irritating, to the point of commenting on social media that the song should be played on repeat to torture terrorist prisoners. Another commenter cleverly wrote: \u201cI\u2019d rather drive my kar off a kliff.\u201d<\/p>\n<div>\n<\/div>\n<p>X commenters on Friday were celebrating the end of the widely annoying jiggle in California.<\/p>\n<p>\u201cI\u2019ve prayed to Jesus for 20 years that I wouldn\u2019t have to hear that jingle again. Now that I\u2019m on the verge of enlightenment it should only take 20 more years of drinking to get it out of my head,\u201d J Glanton wrote.<\/p>\n<p>HikingKat wrote: \u201cWe endured this extremely annoying ad for years and they are not even providing benefits to needy kids! You criminals!\u201d<\/p>\n<p>Another X user, CeeCee, wrote: \u201cThe nightmare is finally over. \u2026 No more bleeding ears.\u201d<\/p>\n<div>\n<\/div>\n<p>Apkarian\u2019s ruling ended a lawsuit by Bruce Puterbaugh, who donated a nonoperational 2001 Volvo XC valued at $250. Puterbaugh had heard the Kars4Kids jingle repeatedly over the radio and believed his donation would help underprivileged children in California.<\/p>\n<p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=6783\">Santa Clarita man who hacked Disney employee\u2019s computer is going to federal prison<\/a><\/p>\n<p>The radio and television commercials do not mention how the money is spent.<\/p>\n<p>Puterbaugh testified that he felt \u201ctaken advantage of\u201d after making the donation and discovering that the proceeds did not stay in California, but supported a religious mission on the East Coast.<\/p>\n<p>\u201cThat\u2019s not what I wanted. \u2026 I feel taken advantage of by the ad and information that was not there,\u201d he testified. He said he never visited the company\u2019s website \u2014 which disclosed more information on how the donations are distributed \u2014 because he is not a \u201ccomputer person.\u201d<\/p>\n<p>During the trial, Kars4Kids Chief Operating Officer Esti Landau acknowledged that the two-decade-old jingle \u201cdoes not say anything\u201d about the charity\u2019s specific nature. Kars4Kids is a Jewish organization, yet the word \u201cJewish\u201d is absent from the ad; and the primary function of Kars4Kids is to fund Oorah, an organization dedicated to Orthodox Jewish heritage and summer camps in New York and New Jersey.<\/p>\n<p>Landau also acknowledged that while 25% of the revenue comes from California, Kars4Kids has no programs in that state beyond handing out 1,000 backpacks, mostly for branding purposes.<\/p>\n<p>She said Kars4Kids is the primary funding vehicle for Oorah. Approximately $45 million is sent annually to the sister charity, representing more than 60% of Kars4Kids\u2019 total funds. Another 30% is spent on in-house advertising and 6% for administrative costs. Of the 120,000 vehicles donated nationwide, approximately 30,000 (25%) come from California.<\/p>\n<p>Landau added that donors wanting any substantive information regarding the charity\u2019s mission must click on the website.<\/p>\n<p>The judge said reasonable consumers should not have to go to a website, especially if the ad directs them to a phone number \u2014 found in the jingle itself.<\/p>\n<p>Apkarian further ruled that using funds for \u201cgap year\u201d trips to Israel for 17-and 18-year-olds or a $16.5 million real estate acquisition contradicts the \u201cneedy child\u201d persona cultivated by the jingle.<\/p>\n<p>\u201cThe Court finds that the failure to disclose that funds benefit adults and families \u2014 and that this support is contingent upon a specific religious affiliation \u2014 is a material omission,\u201d she wrote. \u201cThe Court finds that the Defendant\u2019s stated intent to make the advertisement \u2018memorable\u2019 through extreme repetition, while simultaneously stripping it of all substantive facts, constitutes an actionable strategy of deception.\u201d<\/p>\n<p>The judge ordered Kars4Kids to pay Puterbaugh $250 in damages.<\/p>\n<p>Attorneys for Kars4Kids did not return a voicemail seeking comment.<\/p>\n<p>A separate federal class action lawsuit by against Kars4Kids for false advertising by another plaintiff is pending.<\/p>\n<p>Similar complaints of deceptive advertising were brought against the charity in 2009 in Pennsylvania and Oregon. Settlements were reached there.<\/p>\n<p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=6781\">Here\u2019s how much drug overdose deaths have declined in recent years<\/a><\/p>\n<p><em>Audience engagement producer Teagan Davidge contributed to this article.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Orange County judge rules catchy ad leaves out that the money is spent mostly on young Jewish adults on the East Coast.<\/p>\n","protected":false},"author":1,"featured_media":6790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,2],"tags":[],"class_list":["post-6791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kars4Kids ditty banned from California airwaves for deception - 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