{"id":7739,"date":"2026-05-19T04:05:05","date_gmt":"2026-05-19T04:05:05","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=7739"},"modified":"2026-05-19T04:05:05","modified_gmt":"2026-05-19T04:05:05","slug":"disneyland-hit-with-5-million-lawsuit-over-use-of-facial-recognition-technology","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=7739","title":{"rendered":"Disneyland hit with $5 million lawsuit over use of facial recognition technology"},"content":{"rendered":"
\n

A Disneyland visitor has filed a $5 million class action lawsuit alleging the Anaheim theme park does not properly disclose the use of facial recognition technology that violates the privacy rights of visitors.<\/p>\n

Read more Snap, YouTube settle school-social media suit ahead of trial<\/a><\/p>\n

Summer Christine Duffield of Riverside County alleges Disneyland and Disney California Adventure violated privacy, competition and consumer protection laws by collecting the biometric data of visitors in the suit filed on May 15 in U.S. District Court in New York.<\/p>\n

Sign up for our Park Life newsletter and find out what\u2019s new and interesting every week at Southern California\u2019s theme parks. Subscribe here.<\/div>\n

ALSO SEE:<\/strong> <\/em>Soarin\u2019 Across America: Scene-by-scene look at new Disneyland ride<\/p>\n

Duffield visited Disneyland and DCA on May 10 with her minor children, according to the lawsuit.<\/p>\n

\u201cDisney does not adequately disclose the use of their biometric collection, so consumers \u2014 which almost always include children \u2014 have no idea that Disney is collecting this highly sensitive data,\u201d according to the complaint. \u201cGuests should be able to expressly opt in to this type of sensitive facial recognition technology with written consent \u2014 the onus of privacy rights should not be on the victim.\u201d<\/p>\n

Disneyland and DCA rolled out facial recognition software combined with biometric technology in April at the front entrances of both parks.<\/p>\n

\u201cWe respect and protect our guests\u2019 personal information and dispute the plaintiff\u2019s claims, which we believe are without merit,\u201d according to\u00a0Disneyland Resort spokesperson Jessica Jakary.<\/p>\n

ALSO SEE:<\/strong><\/em> Disneyland files confidential building permits for Toy Story parking lot<\/p>\n

Read more More than 10,000 set to walk in Cal State Fullerton commencement ceremonies this week<\/a><\/p>\n

\n<\/div>\n

Disneyland and DCA offer front entrance lanes that do not use facial recognition software marked by overhead signs with a silhouetted person in a rounded square with a diagonal strikethrough.<\/p>\n

Signs notifying visitors of the option were posted inside the security screening areas at the Disneyland resort parking structures and lots during the rollout of the high-tech security measure.<\/p>\n

Disneyland takes photos of daily visitors and annual passholders at park entrances and uses biometric technology to convert the images into unique numerical values. The biometric data compares the numerical values to find a facial match with the photo saved when a ticket or annual pass was first used.<\/p>\n

Disney deletes all biometric numerical values within 30 days, except in cases where the data must be maintained for legal or fraud-prevention purposes.<\/p>\n

\n<\/div>\n

The class action lawsuit comes amid concerns about mass surveillance and tracking in public spaces. Facial recognition technology has become common at airports, sports stadiums, concert halls, hospitals, casinos and retailers.<\/p>\n

Read more Former Hartford police officer charged in fatal shooting of a Black man in mental distress<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The plaintiff’s claims in the class action lawsuit are ‘without merit,’ according to a Disneyland spokesperson.<\/p>\n","protected":false},"author":1,"featured_media":7738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,2],"tags":[],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts","category-news"],"yoast_head":"\nDisneyland hit with $5 million lawsuit over use of facial recognition technology - Silicon Valley Moving Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siliconvalleymovingpost.com\/?p=7739\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disneyland hit with $5 million lawsuit over use of facial recognition technology - 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