{"id":8290,"date":"2026-05-20T22:32:54","date_gmt":"2026-05-20T22:32:54","guid":{"rendered":"https:\/\/siliconvalleymovingpost.com\/?p=8290"},"modified":"2026-05-20T22:32:54","modified_gmt":"2026-05-20T22:32:54","slug":"amazon-launched-a-california-disaster-relief-hub-then-came-the-eaton-palisades-fires","status":"publish","type":"post","link":"https:\/\/siliconvalleymovingpost.com\/?p=8290","title":{"rendered":"Amazon launched a California disaster relief hub. Then came the Eaton, Palisades fires"},"content":{"rendered":"<div><p>Talk about a baptism by fire.<\/p>\n<p>The Amazon Disaster Relief California Wildfire Hub, based in an Inland Empire warehouse, opened less than six months before the January 2025 Eaton and Palisades fires killed 31 and destroyed thousands of homes in Southern California.<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=8281\">RFK Jr. fires leaders of group that sets guidelines for preventive health screenings<\/a><\/p>\n<p>Helping Eaton and Palisades victims fell in the wheelhouse of the hub, one of two in the U.S. \u2014 the other one is in Atlanta \u2014 and 15 worldwide that have helped the mega-retailer since 2017 donate more than 26 million relief items to more than 200 disaster sites around the globe.<\/p>\n<p>But the fires\u2019 scale \u2014 and the relief gaps they revealed \u2014 gave Amazon valuable lessons in how to help when disaster strikes \u2014 something expected to happen more often as climate change sets the stage for more California wildfires.<\/p>\n<div><ul><div><div><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sam Shockley, left, senior product manager for Amazon\u00e2\u0080\u0099s disaster relief...\" class=\"wp-image-8283\" height=\"701\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865-1024x701.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865-1024x701.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865-300x205.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865-768x526.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865-1536x1051.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/76926056be9ac74d6853910872aa8865.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Sam Shockley, left, senior product manager for Amazon\u2019s disaster relief program, on Wednesday, May 20, 2026, shows products that can be  immediately sent to a fire scene from Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. Amazon disaster relief founder Bettina Stix, right, looks on. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Amazon disaster relief founder Bettina Stix is seen Wednesday, May...\" class=\"wp-image-8284\" height=\"843\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6-1024x843.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6-1024x843.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6-300x247.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6-768x633.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6-1536x1265.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/72e969da051e4b8fe987e6ef14f448c6.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Amazon disaster relief founder Bettina Stix is seen Wednesday, May 20, 2026, with a pallet of emergency supplies at Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Emergency supplies are seen Wednesday, May 20, 2026, ready for...\" class=\"wp-image-8285\" height=\"604\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6-1024x604.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6-1024x604.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6-300x177.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6-768x453.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6-1536x907.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f38e691fe1103ae41fe5e92b858607d6.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Emergency supplies are seen Wednesday, May 20, 2026, ready for shipping at Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Emergency supplies are seen Wednesday, May 20, 2026, ready for...\" class=\"wp-image-8286\" height=\"683\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480-1024x683.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480-1024x683.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480-300x200.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480-768x512.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480-1536x1025.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/631b625928b198505b2657472f6d0480.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Emergency supplies are seen Wednesday, May 20, 2026, ready for shipping at Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Amazon disaster relief founder Bettina Stix speaks Wednesday, May 20,...\" class=\"wp-image-8287\" height=\"1024\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-696x1024.webp\" width=\"696\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-696x1024.webp 696w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-204x300.webp 204w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-768x1131.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-1043x1536.webp 1043w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-1391x2048.webp 1391w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/e709750e5d9fad57dc0dee267ec8f255-scaled.webp 1739w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<div>Amazon disaster relief founder Bettina Stix speaks Wednesday, May 20, 2026, during a news media tour of Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Amazon disaster relief founder Bettina Stix, right, speaks Wednesday, May...\" class=\"wp-image-8288\" height=\"660\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a-1024x660.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a-1024x660.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a-300x193.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a-768x495.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a-1536x990.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/0cafc6baa44065bb0f462f9915a9e35a.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Amazon disaster relief founder Bettina Stix, right, speaks Wednesday, May 20, 2026, as she shows items that can be immediately sent to the scene of a fire from Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. Sam Shockley, senior product manager for Amazon\u2019s disaster relief program, is at left. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><li><div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Amazon disaster relief founder Bettina Stix is seen Wednesday, May...\" class=\"wp-image-8289\" height=\"749\" src=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd-1024x749.webp\" width=\"1024\" srcset=\"https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd-1024x749.webp 1024w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd-300x220.webp 300w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd-768x562.webp 768w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd-1536x1124.webp 1536w, https:\/\/siliconvalleymovingpost.com\/wp-content\/uploads\/2026\/05\/f266c9bfae62a2cac2d2f2ff508f71bd.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div>Amazon disaster relief founder Bettina Stix is seen Wednesday, May 20, 2026, with a pallet of emergency supplies at Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><\/div><\/li><\/div><\/div><\/ul><div><div>Sam Shockley, left, senior product manager for Amazon\u2019s disaster relief program, on Wednesday, May 20, 2026, shows products that can be  immediately sent to a fire scene from Amazon\u2019s Disaster Relief California Wildfire Hub in Beaumont. Amazon disaster relief founder Bettina Stix, right, looks on. (Photo by Will Lester, Inland Valley Daily Bulletin\/SCNG)\n<\/div><span>Expand<\/span><\/div><\/div>\n<p>\u201cThe Eaton and Palisades fires showed us how severe and ravaging fires can now be on the West Coast or anywhere in the world,\u201d Bettina Stix, founder of Amazon\u2019s disaster relief program and head of Amazon Community Impact, said during a Wednesday, May 20, visit to the Beaumont hub.<\/p>\n<p>As she spoke, two wildfires burned within a 45-minute drive from the hub. The Bain fire in Jurupa Valley and Verona fire near Homeland and Hemet, both in Riverside County, forced evacuations as firefighters worked to stop the blazes from spreading.<\/p>\n<p>Opened in 2024, the hub occupies a few rows of an 860,000-square-foot warehouse just off the 10 Freeway, about 25 miles from Amazon\u2019s air hub\u00a0at San Bernardino International Airport and roughly 40 miles from Ontario International Airport.<\/p>\n<p>Amazon chose that location because it\u2019s close, but not too close, to where wildfires often erupt. The same logic put Amazon\u2019s other U.S. disaster hub in Atlanta, not far from hurricane-stricken zones.<\/p> <div>\n<\/div>\n<p>Normally, the warehouse hums with commerce, part of a complex logistics chain connecting online-ordered goods to customers\u2019 doorsteps. During a disaster, that same process delivers pre-packaged pallets of emergency supplies for free to afflicted areas without disrupting the business end.<\/p>\n<p>At first, the hub focused on products \u201cspecifically built for wildfires,\u201d said Sam Shockley, Amazon\u2019s senior product manager for disaster relief. The Eaton and Palisades fires, she said, highlighted the need not just for that gear, but for everyday supplies such as diapers and hygiene kits.<\/p>\n<p>\u201cWe also heard loud and clear that we missed some products that were essential after fires\u201d like air purifiers, Shockley said. \u201cWe should have (air purifiers) in our hub so that we can respond faster and not have to pull product from shelves, put it on a pallet and send it out.\u201d<\/p>\n<p>Besides adding new supplies, Amazon also works with first responders, nonprofit groups and others to improve what it has in stock. For example, Shockley said the company now donates lip balm that can handle triple-digit temperatures without melting.<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=8279\">Get a sneak peak inside Aquarium of the Pacific\u2019s new sea jelly exhibit, opening this weekend<\/a><\/p> <div>\n<\/div>\n<p>Amazon also upgraded firefighter boots and respirator masks based on feedback, Shockley added.<\/p>\n<p>Another in-demand post-disaster product is mesh filters such as those used by hobbyists to prospect for gold. The filters \u2014 wire grids in wooden squares \u2014 are used by the public to sift through wildfire debris in what remains of a home to find wedding rings and other valuables, Stix and Shockley said.<\/p>\n<p>Besides new and improved disaster relief products, there\u2019s more of them.<\/p>\n<p>In January, Amazon announced that it tripled the amount of supplies in the Beaumont hub, which now has more than 20,000 wildfire relief items and about 200,000 general relief items.<\/p>\n<p>\u201cPrepositioning supplies close to high-risk areas means we can respond in hours, not days,\u201d Abe Diaz, Amazon\u2019s head of disaster relief, said in a news release.<\/p>\n<p>\u201cAfter seeing the devastation in L.A., we listened and learned, scaling our California hub with more volume, more variety, and specialized equipment like masks and air filters to better support first responders and the communities they protect.\u201d<\/p>\n<p>The hub doesn\u2019t just respond to wildfires.<\/p>\n<p>It sent supplies to western Alaska last year after Typhoon Halong devastated coastal villages.<\/p>\n<p>With wildfire-stricken areas often hit by flooding and mudslides, Shockley said Amazon also is focused on supplying \u201cmuck and gut\u201d kits to help homeowners rip out damaged drywall before mold sets in.<\/p>\n<p>The hub changed the way it handles donations, going from a more manual system to one that dynamically tracks and processes supplies to ship them out quicker, said Raquel Ward, site lead at the Beaumont warehouse.<\/p>\n<p>Sending relief to people in need is a great morale booster, Ward added.<\/p>\n<p>\u201cIt\u2019s a wonderful feeling. Our associates love it. Our managers love it,\u201d she said. \u201c(It\u2019s) a great sense of just bringing us back to our humanity \u2026 It just feels great as a human being to be able to be a part of that.\u201d<\/p><p>Read more <a href=\"https:\/\/siliconvalleymovingpost.com\/?p=8267\">SpaceX reveals plans for what could be the biggest-ever initial public offering<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Beaumont hub &#8212; one of 15 in the world &#8212; learned a lot from the January 2025 wildfires, Amazon executives say. <\/p>\n","protected":false},"author":1,"featured_media":8282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,2],"tags":[],"class_list":["post-8290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-based-on-facts-either-observed-and-verified-directly-by-the-reporter-or-reported-and-verified-from-knowledgeable-sources","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon launched a California disaster relief hub. Then came the Eaton, Palisades fires - Silicon Valley Moving Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/siliconvalleymovingpost.com\/?p=8290\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon launched a California disaster relief hub. 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