Organizers on Wednesday unveiled the official slogan of the 2028 Summer Olympics in Los Angeles.
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The new slogan,”Stars Align,” will be used for the Paralympics Olympics as well, according to LA28.
The slogan joins the Olympic motto, “Faster, Higher, Stronger — Together,” and the Paralympic motto, “Change Starts With Sport.”
A new video, with music by LA’s own Red Hot Chili Peppers, introduces “Stars Align,” according to LA28, which noted that each Olympic and Paralympic organizing committee selects a slogan “that reflects its host city, region and country.”
Rio chose “A New World” in 2016; Tokyo’s 2020 slogan was “United by Emotion”; and “Games Wide Open” was the slogan for the 2024 Paris games.
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“Stars Align” is a call to action, whether you’re an athlete at the peak of your skill, a volunteer welcoming the world to these games, or a fan cheering passionately from the stands,” LA28 Chairman and President Casey Wasserman said in a statement. “We can’t wait for the stars to align in 2028 so we can share this moment with everyone.”
Featuring the Chili Peppers’ song “Can’t Stop,” the video “showcases the landscapes and landmarks of Los Angeles, from recognizable cultural icons like the Hollywood Sign and Griffith Observatory, alongside the city’s golden-hour sunsets and diverse communities that call LA home,” according to LA28.
“The greatest moments in sport don’t just happen. Athletes work their whole lives for them,” said LA28 Chief Marketing Officer Alex Merchán. “In 2028, hard work meets the city of dreams. That’s what ‘Stars Align’ is about. This film is just the spark for what’s to come.”
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