Disneyland surprised and delighted Magic Key annual passholders by foregoing an annual price hike that had become nearly as inevitable as death and taxes.
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Disneyland announced on Tuesday, Oct. 6 that the Anaheim theme park will make no pricing changes to Magic Key annual passes this year.
ALSO SEE: Disneyland raises ticket prices with the smallest increase in years
The Magic Key price hike holiday was tucked into a lower-than-expected Disneyland ticket price increase that kept the lowest- and highest-priced admission costs unchanged from last year.
Disneyland’s 1.1 million passholders have come to fear the first full week in October as the most dreaded week of the year at the Happiest Place on Earth.
That’s because Disneyland has regularly raised prices on daily tickets and annual passes between Oct. 6 and 11 since the pandemic.
The current Disneyland Magic Key annual pass prices will remain unchanged for all of 2026.
- Inspire pass: $1,899
- Believe pass: $1,474
- Enchant pass: $974
- Imagine pass: $599
Disneyland raised prices on the higher-end Inspire (up 8.6%) and Believe passes (up 7.3%) in October 2025 while keeping the cost of the lower-priced Enchant and Imagine passes unchanged.
Disneyland last raised prices on the Enchant (up 14.7%) and Imagine passes (up 20%) in October 2024.
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Former Disney CEO Bob Chapek made Disneyland annual pass price hikes a priority during his tenure atop the parks division and then the company.
The top-tier Disneyland annual pass cost $699 when Chapek became Disney parks boss in 2015 and $1,599 when he was fired as CEO in 2022 — a 128% increase.
The cost of the most-expensive Disneyland annual pass has nearly quadrupled in the past 15 years from $479 in 2011 to $1,899 today.
ALSO SEE: Disneyland ends Magic Key no-show policy that frustrated passholders
Disneyland went one step further with this year’s Magic Key charm offensive by rolling back an unpopular policy that tossed passholders in Pluto’s doghouse if they missed too many reservations.
Disneyland has removed the Magic Key no-show policy that blocked passholders from the park for a month if they failed to show up three times when they had booked a reservation.
ALSO SEE: Disneyland has 1.1 million Magic Key annual passholders
Disneyland understands the no-show policy created some angst when plans changed at the last minute and felt the frustration around the policy needed improvement, according to Disneyland officials.
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