Singer-songwriter Olivia Rodrigo is putting her own stamp on Taco Bell’s iconic Mountain Dew Baja Blast.
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Taco Bell officially announced the collaboration with Rodrigo on Thursday, Aug. 27, for its new specialty drink, “You Seem Pretty Pink for a Baja Blast,” the first-ever pink twist on the beverage.
The new pink Baja Blast features a signature tropical lime flavor with refreshing pink lemonade and a playful name inspired by the star’s new album.
It debuts on Saturday, Aug. 29, exclusively at Taco Bell’s Live Más Cafés, before arriving at restaurants nationwide for a limited time on Sept. 24. The You Seem Pretty Pink for a Baja Blast Freeze will also be available for a limited time, but only at Live Más Cafés.
“One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” Rodrigo said in a news release. “I’m so excited for everyone to try it at Daisy Chain Fields and at Live Más Café in just a few days!”
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The collaboration will also come to life through limited-edition merchandise, immersive fan experiences and an activation at Rodrigo’s inaugural Daisy Chain Fields Festival at Great Park in Irvine on Saturday.
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Fans looking to be the first to try the new Baja Blast can attend a UCI Live Más Café takeover happening on Friday, Aug. 28, ahead of the launch as part of an Olivia-inspired event featuring her music in-store, photo moments, and personalized tote bags free with purchase while supplies last.
Those who couldn’t snag a ticket can also get in on the action by purchasing the drink at Live Más Café locations on Saturday across Southern California, Dallas, Houston and Las Vegas, which will include a free sticker, while supplies last. The Live Más Café in Irvine will get an Olivia makeover and offer immersive photo moments and exclusive merch opportunities.
After the You Seem Pretty Pink for a Baja Blast releases nationwide, Taco Bell Rewards Members will be able to unlock an exclusive Pretty Pink Tuesday Drop on Sept. 29, which will include a limited-edition Pretty Pink Picnic Kit, complete with the You Seem Pretty Pink for a Baja Blast blanket and basket.
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